06 Google Chile - Proyecto Humboldt
The Humboldt Project represents a groundbreaking milestone in the technological development of Chile and Latin America. This submarine cable, set to establish a direct connection between the region and the Asia-Pacific, will enhance digital connectivity, drive economic growth, foster technological innovation, and solidify Chile’s position as a global digital hub.
To ensure the communication of this milestone reflected its significance, Urban developed a comprehensive communication plan. This plan materialized through exclusive interviews and strategic working sessions, emphasizing the project’s positive impact on the region.