‘All stains are washed with Ala, except the ones that earned us the third star.’ With this powerful phrase, which references Argentina’s third World Cup victory, at Urban we launched the #ManchasDeOrgullo campaign, which became a true tribute to the national team.

For its execution, we gathered a multidisciplinary team that designed a comprehensive strategy, carrying out actions at events, shopping malls, and working closely with influencers. We also created innovative press kits and maintained a constant content production across our Facebook, Instagram, and TikTok platforms.

The result: a perfect balance between organic content and tactical pieces that generated a high impact and performance, consolidating our presence and engagement across all fronts