09 Tresemmé - #TSMCollections
For the relaunch of its #TSMCollections styling product line, TRESemmé formed a strategic partnership with Kosiuko, the most influential fashion brand in Argentina. This collaboration provided TRESemmé with the valuable opportunity to integrate as an “insider” into the local fashion ecosystem, recognizing that for the brand, being part of the style universe and the “total look” of Argentine women is essential.
Through this partnership, TRESemmé not only capitalized on Kosiuko’s aspirational value, credibility, and influence, but also leveraged the power of its digital ecosystem, content creator squad, and the production of high-quality, real-time audiovisual materials that make KSK a leading brand in the fashion market.