Urban Grupo de Comunicación

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04 Coca-Cola - #LASMUJERESTRANSFORMAN

The Coca-Cola Company made a global commitment to empower 5 million women within its value chain. Through the 5by20 initiative, it provided tools to enhance their business opportunities and support their economic growth.

In this context, Coca-Cola Argentina partnered with Emprediem and, with the support of the Ministry of Social Development of the Nation (MDSN) and Ashoka Argentina, trained nearly 500 women across the country. The program helped them identify the challenges they face in their communities and turn them into business opportunities using available resources.

At URBAN, we designed a comprehensive campaign that highlighted this important project and amplified its impact by strategically positioning it in the public conversation.

More of what we've done