What you get
from trusting us.
Sustainability
On purpose, with purpose.
We support companies and brands in their transformation journey to integrate ESG commitments and actions into their business in a cross-functional manner and from a purpose-driven perspective. URBAN Sustainability is integrated and articulated with all areas of URBAN Grupo de Comunicación, creating a unique synergy between different expertise, talents, and capabilities.
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MODEL SCOPE
Strategy. Engagement. Accountability.
ESG
Strategy
We offer tailored strategic support at any stage of a sustainability strategy, from design to implementation and progress measurement, addressing:
- Design: Impact analysis, trends & benchmarking, regulatory and legislative context, policies and procedures, objectives and goals, risk identification and management.
- Implementation: Cross-strategic support throughout the organization, tailored to its idiosyncrasies and specific needs.
Progress Measurement: Measurement, review, and verification with agreed KPIs and periodic reporting.
Impact
Projects
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Purpose
Activation
Immersion, alignment, and inspiration to define and activate the company’s purpose. A collaborative work session to bring the company’s purpose to each brand or department, helping them identify and design the best way to contribute to that purpose. Align impact decision-making in each area of the company. Achieve true cross-functional sustainability strategy. Generate an internal culture driven by team engagement.
Sustainable
Events
We create custom-designed events with a triple impact approach, in a ready-to-execute toolkit format or through comprehensive support, including production.
- Sustainable press kit | Sustainable suppliers | Carbon footprint | Stakeholder engagement. We intervene in all stages of the process: design, organization, planning, execution, development, review, and post-event activities.
Reporting
The comprehensive or staged development of a sustainability report:
- Report Preparation: Materiality, internal training, strategic support for indicator selection and data collection.
- Report: Structure, indicator development, impact narratives, and innovative design.
- Visibility: Strategic communication and visibility of the Report, submission to awards.
Impact Measurement: Measurement of strategies, programs, and/or actions. Design, implementation, and monitoring of metrics.
Activists Citizens
Engagement
Who’s Who? Mapping and engagement with activist citizens who drive the most conversations in the digital ecosystem. Identification and analysis of digital social actors leading conversations, considering their message, tone, channel, and influence capacity. Conducted through active digital listening with social intelligence techniques, combining multiple global data & AI technology platforms with analysis and interpretation by a multidisciplinary team of data analysts and experts in digital research, sustainability, sociology, and strategic communication.
Sustainable
Brands
SB is a global community that believes incorporating environmental and social purpose into the core of a brand is the future of business. It brings together major brands to exchange experiences, knowledge, and success stories and create a network. URBAN is a partner of this global network and the partner for Latin America, leading the organization of this event for Argentina, Chile, and Uruguay, bringing together the most important national and international leaders.