07 Mercado Libre - Hot Sale 2024
After a joint effort and a comprehensive communication strategy, we boosted Mercado Libre’s presence during Hot Sale, with a powerful approach that covered the week leading up to the event, the event itself, and its subsequent follow-up.
The campaign included active spokesperson coverage in Argentina’s leading print and radio media, real-time communication about consumer trends, and a live broadcast from the company’s Storage Center, the logistical hub from which products are distributed nationwide.
As a result, Mercado Libre reinforced its leadership in Argentine e-commerce and became almost synonymous with the concept of Hot Sale. Additionally, it dominated the share of voice, surpassing its competitors and reaffirming its position as the undisputed leader in the sector.