08 Samsung - Galaxy S23 Release
We implemented a real-time monitoring system for Samsung Argentina, covering both traditional media and social networks, so the company could track the conversation around its brand. The goal was to understand not only the volume of mentions but also the topics being discussed.
With this information, the company’s team was able to make quick decisions and adjust their communication strategies based on emerging conversations.
As measuring the number of mentions the brand received was crucial, the Crafted Data team at Urban developed customized metrics that improved the visibility and effectiveness of their communication efforts.