Urban Grupo de Comunicación

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02 Betterfly - One million starts with one

Betterfly is the first corporate platform for personalized protection and benefits that inspires people to adopt healthy habits, while promoting a positive impact on society and the Planet. In March 2024, the company reached a significant milestone by surpassing one million paying users, and to celebrate, it launched a major update to its platform.

With the goal of enhancing the reach of this announcement across various audiences, at URBAN we developed a comprehensive communication strategy focused on amplifying the message with key, relevant, and tailored content for each LATAM country where Betterfly operates.

More of what we've done