
02 Betterfly - One million starts with one
Betterfly is the first corporate platform for personalized protection and benefits that inspires people to adopt healthy habits, while promoting a positive impact on society and the Planet. In March 2024, the company reached a significant milestone by surpassing one million paying users, and to celebrate, it launched a major update to its platform.
With the goal of enhancing the reach of this announcement across various audiences, at URBAN we developed a comprehensive communication strategy focused on amplifying the message with key, relevant, and tailored content for each LATAM country where Betterfly operates.