We are
Urban.
We build trust by creating relevant, authentic, coherent, and sustainable communication over time.
To achieve this, we rely on data intelligence, integrating strategy, creativity, and results, all guided by a purpose.
The Urban
way.
Tailored to each project.
We assign a multidisciplinary, flexible, and dynamic team to each project, functioning as the client’s strategic partner. Thanks to this proactive culture of work, commitment to innovation, and rigor in results, we are recognized in the market.
We are one
big team.
We were founded over 25 years ago by three partners with the same vision and diverse, yet complementary, backgrounds.
Our beginnings in the entertainment and consumer industries gave us a unique and creative perspective. Combined with our focus on building trust for those who choose us, this soon allowed us to extend our knowledge to all areas of communication across various industries.
Since then, we have developed and nurtured our capabilities. We have grown in expertise, added talent, and strengthened bonds.
Today, with the same original leadership of our founders, we are a consolidated Communication Group, always in motion, with a team of more than 160 talented professionals, our own operations in Argentina, Chile, and Mexico, and an International Hub that works globally.
Awards
Premios Argentina Urban
Best PR Agency 2023, 2021, 2017, 2016, 2015, 2014, 2012, 2011 – Jerry Goldenberg
Best Communication Agency in Argentina 2015 – Sabre Latin America
In 2023, recognized as one of the best PR agencies in the world by the PRovoke Media ranking (formerly The Holmes Report), which annually highlights the 250 most outstanding firms in the industry globally
Nominated by The Holmes Report as Best Agency in Latin America in 2020 and 2014
Premios Argentina Clientes
Lápiz de Oro de PR 2021 – The “Docentes que inspiran” initiative by Zurich and Clarín won Silver in the Social Causes category
Lápiz de Oro de PR 2020 – The “Economic Recovery Engine” campaign by Mercado Libre won GOLD in the Corporate PR category
Lápiz de Oro de PR 2020 – The #SeamosUno campaign won GOLD in the Social Causes category
Premio DIRCOMS 2021 – The #SeamosUno campaign won in the External Communication category
Eikon 2022 – The “Cocineras al Rescate” initiative won second place in the Social Sustainability category
Eikon 2021 – The #SeamosUno campaign won 1st place in the general institutional communication campaign category
Eikon 2021 – Estemos Abiertos – #JuntosSalimosAdelante: Supporting Local Businesses in Times of Recovery” campaign by Coca-Cola Argentina won in the Social Sustainability category
Eikon 2021 – La campaña “Rexona – Una alianza para hacer el bien” by Unilever won in the social marketing category
Eikon 2021 – La iniciativa “UniPyME: An Ecosystem to Strengthen the Value Chain and Ensure Business Continuity” initiative by Unilever won 1st place in the Supplier Sustainability category
Eikon 2020 – The “Alimentá Buenos Hábitos” campaign by Unilever won second place in the Social Marketing category, NGO chapter
Eikon 2020 – The “Coronavirus Campaign” by Unilever won second place in the General Institutional Communication Campaign category
Premios Conciencia 2023 – Zurich’s “Green Week” initiative won 2nd place
Premios Persona 2024 (Dossier) – The “Fuera de Serie” initiative organized by Unilever, Naranja X, and Seeds was the top leadership case and also recognized as the Outstanding Human Resources Practice of 2024
Premios Impacto 2024 (Ahdra) – The “Fuera de Serie” initiative organized by Unilever, Naranja X, and Seeds stood out as the best and most innovative practice in talent management
Eikon Chile 2024
ORO:
Issues Management / UBER / “Deja Moverme”
Public Affairs / lobbying / “Deja Moverme”
PLATA:
Influencer Campaign / SAMSUNG / Samsung S24 Influencers
General Awareness Campaign / IKEA / “Life at Home 2023: What are the Needs and Frustrations of Chileans at Home?”
Sustainability Environment / UBER / “Uber Green 2023”
Sports Sponsorship / UBER / Uber One x Red Bull Showrun
BLUE:
General Institutional Communication Category / UBER / “Reglamento Ley EAT: Deja Moverme Campaign
Eikon 2023
Consumer Relations / Uber / Uber Eats Awards 2022: Delivering Excellence
Estatuilla de Oro
Eikon 2021
Social Marketing / Japi Jane / “Nation of Pleasure: The first survey on sexual pleasure in Chile.”
Estatuilla de Oro
Social Marketing / Unilever / “The Selfie Esteem Project”
Estatuilla de Oro
General institutional communication campaign / Dove / “The Selfie Esteem Project”
Estatuilla Azul
Eikon 2020
Press Relations / Amazon / “El Presidente” Launch
Estatuilla de Oro
General institutional communication campaign / Unilever / “Courage is Beauty” Dove
Estatuilla de Plata
Pandemic Award / Unilever / “Courage is Beauty” Dove
Estatuilla Blanca
Eikon 2019
General internal communication campaign / Unilever / Dove’s “Show Us” Project, Unilever
Estatuilla de Oro
Influencer campaign / Uber / #VamosconOrgullo Project from Uber Chile
Estatuilla de Oro
Social Marketing / Unilever / Dove’s “Show Us” Project, Unilever
Estatuilla de Plata