05 Dove - The Dove Code
To celebrate the 20th anniversary of the iconic “Real Beauty” campaign, Dove marked this milestone with the launch of an innovative global study that gave rise to its new campaign, “The Dove Code.”
To accompany this announcement, an immersive, modern, and cutting-edge event was organized in a space that perfectly reflected the brand’s commitment. In this context, a panel of expert women explored the impact of artificial intelligence on the representation of real female beauty, opening a fundamental debate on authenticity and inclusion.
From the PR department, the comprehensive communication of the campaign was managed, carefully selecting the speakers for the panel and inviting journalists from technology, lifestyle, gender, and society, as well as representatives from organizations committed to these topics.
Additionally, coordination was made with the Buenos Aires Legislature for the declaration of “Legislative Interest” for the campaign “Project for Self-Esteem 2024,” further consolidating the social impact of this initiative.