05 Dove
Back to Work https://urbangrupo.com/wp-content/uploads/2024/10/reel-dove-16×9-1.mp4https://urbangrupo.com/wp-content/uploads/2024/10/reel-dove.mp4 05 Dove – The Dove Code To celebrate the 20th anniversary of the iconic “Real Beauty” campaign, Dove marked this milestone with the launch of an innovative global study that gave rise to its new campaign, “The Dove Code.” To accompany this announcement, an immersive, modern, and cutting-edge event was organized […]
03 CIF
Back to Work https://urbangrupo.com/wp-content/uploads/2024/10/g-FD3-s2wv2p30p.mp4 03 CIF – Water to grow In Argentina, more than a million people lack access to drinking water, forcing them to spend between 2 and 6 hours daily collecting it. Unilever and Cif, aware of this reality, committed to doing something about it: together with URBAN, they worked on the construction […]
06 Google
Back to Work https://urbangrupo.com/wp-content/uploads/2024/10/VIDEO-Humboldt_GOOGLE-EIKON_final.mp4 06 Google Chile – Proyecto Humboldt The Humboldt Project represents a groundbreaking milestone in the technological development of Chile and Latin America. This submarine cable, set to establish a direct connection between the region and the Asia-Pacific, will enhance digital connectivity, drive economic growth, foster technological innovation, and solidify Chile’s position […]
04 Coca-Cola
Back to Work https://urbangrupo.com/wp-content/uploads/2024/10/LasMujeresTransforman-una-campana-integral-de-Coca-Cola-que-llama-a-cerrar-ya-la-brecha-de-genero-1.mp4 04 Coca-Cola – #LASMUJERESTRANSFORMAN The Coca-Cola Company made a global commitment to empower 5 million women within its value chain. Through the 5by20 initiative, it provided tools to enhance their business opportunities and support their economic growth. In this context, Coca-Cola Argentina partnered with Emprediem and, with the support of the […]
11 Unilever
Back to Work 09 Unilever – ALA / #ManchasDeOrgullo ‘All stains are washed with Ala, except the ones that earned us the third star.’ With this powerful phrase, which references Argentina’s third World Cup victory, at Urban we launched the #ManchasDeOrgullo campaign, which became a true tribute to the national team. For its execution, we […]
09 Tresemmé
Back to Work https://urbangrupo.com/wp-content/uploads/2024/10/KSK-LOOKS_V5_REDUCCION-para-PANTALLA.mp4 09 Tresemmé – #TSMCollections For the relaunch of its #TSMCollections styling product line, TRESemmé formed a strategic partnership with Kosiuko, the most influential fashion brand in Argentina. This collaboration provided TRESemmé with the valuable opportunity to integrate as an “insider” into the local fashion ecosystem, recognizing that for the brand, being […]
08 Samsung
Back to Work https://urbangrupo.com/wp-content/uploads/2024/12/samsung-caso-lanzamiento-serie-galaxy-s23.mp4 08 Samsung – Galaxy S23 Release We implemented a real-time monitoring system for Samsung Argentina, covering both traditional media and social networks, so the company could track the conversation around its brand. The goal was to understand not only the volume of mentions but also the topics being discussed. With this […]
07 Mercado Libre
Back to Work https://urbangrupo.com/wp-content/uploads/2024/12/240906_HotSaleML_v114_HD.mp4 07 Mercado Libre – Hot Sale 2024 After a joint effort and a comprehensive communication strategy, we boosted Mercado Libre’s presence during Hot Sale, with a powerful approach that covered the week leading up to the event, the event itself, and its subsequent follow-up. The campaign included active spokesperson coverage in […]
02 Betterfly
Back to Work 02 Betterfly – One million starts with one Betterfly is the first corporate platform for personalized protection and benefits that inspires people to adopt healthy habits, while promoting a positive impact on society and the Planet. In March 2024, the company reached a significant milestone by surpassing one million paying users, and […]
01 Adidas Sports
Back to Work https://urbangrupo.com/wp-content/uploads/2024/10/reel-adidas-sports-16×9-1.mp4https://urbangrupo.com/wp-content/uploads/2024/10/reel-adidas-sports.mp4 01 Adidas Sports – Beginners Squad With the goal of bringing running closer to Generation Z and introducing the AR Team, we created the Beginners Squad: a team of four young influencers who experienced the unique journey of training to run the 21K in Buenos Aires, with the support of adidas. […]