Amex new AFA sponsor
AMEX is the new official sponsor of the Argentine Football Association and from URBAN we were in charge of amplifying this great news. We accompany the brand in the call for the presentation event, through the writing of communication materials, calling for journalists and prior coordination of interviews with spokespersons. In addition, we generate creative content for social networks, with a digital host and close different tactical agreements with media outlets and a super trendy streaming channel. In the end, we take care of managing the monitoring and reporting with corresponding metrics and analysis.